Don’t say you’re sorry, just don’t do it! This is the most simple and elegant concept that my Mom repeated time and time again throughout my childhood. After all, there is no need to apologize if a transgression had not actually occurred. consequently, we were a lot more deliberate about what we said and did. How great would it be if this were the case in today’s culture? “Sorry that I had an affair.” Sorry that I cheated you out of millions.” Sorry that I made that sex tape.” What if these things were just not done? What if we just didn’t do it?